Colorado-based gallery and brand AnthroMystic was preparing for its grand opening and needed branding and a logo which clearly expressed the mystic/shamanic values of its founder while providing a clear but unique invitation to customers.
Building around the idea of the therianthrope – the ancient half-human, half-animal shaman archetype – I created a visual identity rich in symbolism, in associations with the natural world and with a controlled but vibrant color palette.
The brand reads equally well across the company's print and digital products and has been a resounding success.

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