A boutique consulting and investment firm focused on the legal cannabis industry was looking to establish a strong presence in a quickly-evolving market. The challenge was to create an identity that was simultaneously trustworthy, professional and adventurous and that represented the values and passions of its principals.
Overall, this was a very comprehensive brand build: I worked on practically every aspect of The Viridian Group's identity, from the choosing of the name itself, to the social media and web presence, to the typography, to the printed design products.
The net result? Within the company's first month, they had exceeded their initial goals for contacts and investments by 300%.
