Portland Bespoke, a menswear startup with an extensive heritage in the Northwest, needed a unique brand experience that spoke directly to its local clientele while also having a broad appeal to draw global traffic to its online store.
Using a limited color palette combined with distinct but understated typography, I worked with the company leadership to create a brand identity, including social media templates and web/ui design, that is simultaneously accessible, modern-hipster and classic.
  By typeface choice, photography direction and careful attention to color, I created a brand that is connected to old craftsmanship, raw texture and to a uniquely 'Portland' aesthetic. And, at the same time, a brand that connects to a wide, global audience.

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