Pagoda

For Pagoda I led the design and creative direction for a nutraceutical startup, focusing on crafting a cohesive brand identity and online presence as they launched.

The client's vision was a lush, heavily illustrated aesthetic balanced with elegant, minimalist restraint. My responsibilities extended beyond web design to include packaging, merchandise, and the creation of advertising assets.

This comprehensive approach ensured that every aspect of the brand—from the website to product presentation—reflected the startup’s unique values and effectively engaged their target market.