OCPP

For the Oregon Center for Public Policy (OCPP), I designed and art directed a social media & ad campaign aimed at promoting the continuation of the child tax credit, a critical statewide issue.

My role involved crafting a distinct 'mini-brand' for the initiative and generating the illustration and design aspects of the campaign.

This strategic approach garnered hundreds of thousands of impressions across major social media platforms, significantly contributing to the campaign's success and influencing public opinion and policy decisions.