Bright Path
Bright Path is a project aimed at reinvigorating the legacy of a forgotten hero and promoting Native American heritage.
As the lead art director, I developed and implemented a comprehensive plan that included multiple website launches, social media campaigns, and merchandise design.
Our efforts resulted in 1.1 million social engagements and notable press coverage in prominent outlets like the New York Times.
![Social Post Mockups.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/c925949e-34d6-466c-85b1-dc8fdee9e5b4/Social+Post+Mockups.jpg)
![226_billboard_urban_poster_mockup.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/d7117094-4a21-4d98-bc04-9b2cc24b8118/226_billboard_urban_poster_mockup.jpg)
![Brand Book iPad Pro Mockup 7.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/5c0cc73e-4f9e-4c20-a519-55cb5c950f1c/Brand+Book+iPad+Pro+Mockup+7.jpg)
![design-1702343131697.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/27b2ded2-0eb2-4a6a-9f32-cdb93927648d/design-1702343131697.jpg)
![design-1702339654187.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/97e68fcb-f6b5-4ce1-8f0d-116771abebc5/design-1702339654187.jpg)
![Tote Bag 2.jpg](https://images.squarespace-cdn.com/content/v1/663016b20d26883eea70dd92/a3a4da7b-abf3-488b-a5f0-f3bb75d746a8/Tote+Bag+2.jpg)